That’s what companies on the internet want you to believe. In the marketing research for my new novel Darkwater I found a company that wants (though I doubt they get it often) $ 499 to read and post a (yes that’s one!) review online.
I contacted 53 companies claiming to “skyrocket your book sales” ranging from $7.50 to $339.00. What I found interesting is many of the more expensive companies would NOT get any more people to see your ad then their less expensive counterparts. So why is one company charging $20 for 100,000 people to see your book and another is charging $200?
That’s a question, unfortunately, I can answer, GREED and FEAR. These materialistic companies charging major money online are preying on an author’s fear that he/she won’t get any sales. Using someone else’s, in this case the authors, frailties to line your own pockets is reprehensible. Regrettably that is exactly what all advertising does.
If you are going to pay to advertise your book, and I think you should, remember its advertising and it’s not about the truth it’s about money. So the first thing you should ask any company before you buy is, “Prove it.” You say you have 100,000 subscribers to your newsletter, then let’s see the proof.
Do your research. Don’t let the vague “sales pitch” trick you into spending your hard earned cash. Ask a lot of questions. If the company does not want to answer questions then leave them in the dust. Make sure to ask at least the following
Look I understand that EVERYTHING is a business. That people and companies have to pay bills. But in today’s world price gouging appears common place and it’s clearly out of hand.
P.S. Once all the advertising for my new novel is finished Ill post the results. It may help you decide which ad company to use.
Side note: That gourmet coffee you’re buying has a retail markup of 2,900%. And the worst retail markup of all, Crystal Healing at 2,493,828% over a two million percent markup! http://www.businessinsider.com/products-high-markups-2014-7
DW is an author and an artist. He has been creating paintings and photographs for over 40 years. He lives in Eastern Kansas with his daughter, a large epileptic dog, three cats, and a barnyard of chickens and ducks.